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Drivewear® Activated by transitions® DRIVES AWAY WITH two awards AT 2007 OLA
Drivewear®, Activated by Transitions®, drove away with two OLA Awards of Excellence this year. Drivewear received the win for the “Best in Lens Materials” category as well as in the “Best in Marketing” category for The Art & Science of Drivewear, Education Tour and Marketing Materials. Younger Optics, manufacturer of Drivewear lenses, has made a variety of appealing and informative marketing materials available to the lab and dispenser. Younger also teamed up with Transitions to host a series of seminars across the nation to educate Eye Care Professionals about the unprecedented, revolutionary technology of the Drivewear lens as well as the incredible marketing opportunity it’s brought to the optical industry. David Rips, President and CEO of Younger Optics, points out that he has never before seen a product take off like Drivewear. “We are very honored and pleased to have received both these awards, and I am proud of everyone at Younger and at Transitions who has helped to make Drivewear a success,” said Rips. “Drivewear fills a huge niche market – drivers – and we have gotten a lot of positive feedback from both ECPs and consumers who have tried the Drivewear lens. The optical industry has greeted Drivewear with great enthusiasm and we are looking forward to making Drivewear available in more materials and styles in the near future.” Designed specifically to address the unique demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision and provide protection from blinding glare. The Drivewear lens is currently available in Single Vision, IMAGE® Progressive and Finished Plano Hard Resin. Winners were announced last month in Indianapolis, Indiana. Younger Optics has won 15 OLA Awards of Excellence since 1987 for lens innovation, technology and creativity.
As a Platinum Sponsor, Younger Optics (manufacturer of Drivewear lenses) and Transitions Optical will fit more than 250 drivers with Drivewear lenses in their prescription. Drivewear and Activated by Transitions™ logos will be featured on two pacecars as well as billboards, posters, and various other grand prix promotional items. The Pittsburgh Vintage Grand Prix’s mission is to produce a world-class vintage racing event that also raises funds to help provide residential care, treatment and support for developmentally disabled individuals in the Pittsburgh region. Drivewear and Transitions Optical representatives will be present at the Schenley Park race, July 14-15 with tents located in the golf course area and at the start/finish line.
Q: What has been the reaction from patients and ECPs? Download the unabridged article through the Drivewear website - Download page and consider the following frequently asked questions to boost your knowledge of Drivewear lenses — and how they can lead to more business for you.
“When Kirk said he was traveling to Antarctica, I knew he would need paramount lenses to not only combat the harsh lighting conditions of Antarctica, but lenses that would allow him to just see his best. Drivewear lenses do just that.” - David Heward, O.D., Harbor View Eye Care, South Portland, Maine Throughout the trip, Wolfinger was highly satisfied with the ability of Drivewear lenses. Now that he is home from Antarctica, Wolfinger uses Drivewear lenses every day. “As a director, I need to capture the environment as it is, and my vision is extremely important. Working 15 hour days, I got tired, but my eyes never did. The Drivewear lenses not only protected my vision, but enhanced my ability to pick and analyze camera angles while filming. Their seamless shifting to adjust to the various lighting conditions and the sun’s brightness – including scenes we shot indoors, in tents and in helicopters – made my job a lot easier.” - Kirk Wolfinger, director, Lone Wolf Documentary Group (Letter and additional information about Wolfinger available for download through the Drivewear website - Download page.)
through the Drivewear website - Download page. Nearly everyone that calls an optical shop or lab is a driver. Now you can use their time on hold to let them know how they - and their patients - can benefit from the improved vision delivered by Drivewear lenses. When callers are put on hold, they’ll hear about how Drivewear lenses are Activated by Transitions™ to adjust to light and glare both outside and behind the windshield, an exciting breakthrough technology that can help make them the best driver they ca can be.
Drivewear lenses uniquely combine Transitions™ Photochromic Technology and NuPolar® polarization to create a new category of lens designed specifically to meet the unique visual demands of the driving task.
Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, allowing Drivewear to change from high contrast green/ yellow to copper to dark reddish brown (depending on lighting conditions) in order to enhance the driver’s vision. Drivewear lenses are also polarized to block blinding glare, which is absolutely essential when driving a car.
The award-winning IMAGE progressive has been rated favorably among recent independent studies. This is in part because IMAGE boasts one of the widest distortion free distance zones in the industry, a key advantage for the driving task. From the dashboard to the road ahead, IMAGE provides excellent viewing at near, far and intermediate distances, and can accommodate Rx ranges of -8D to +6D, with 1.00 – 3.00 add powers. Drivewear lenses uniquely combine two of the most advanced technologies found in the eyeglass industry today: Transitions™ Photochromic Technology and NuPolar® polarization. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. In addition, Drivewear lenses are polarized to block blinding glare, another essential attribute when driving a car.
“We are honored to receive this award, and I am very proud of our development team for gaining this accomplishment,” said Igor Loshak, Managing Director of Younger Optics Europe. “Drivewear is one of the biggest technological breakthroughs in our industry – we really created a whole new category in lenses. I believe the new technology that Drivewear brings will change the way patients wear ophthalmic lenses by allowing them to use a single ophthalmic sun lens in more situations than is now possible.” The TOP OPTA Competition awards one product as “best exhibit” in each of the following categories: spectacle lenses, contact lenses, frames (including sunglasses), and equipment and technologies for eye optics and ophthalmology. The competition is held in the BRNO Exhibition Centre at the OPTA International Fair, which prides itself in not just presenting the top fashion spectacle frames, glasses and contact lenses, or technology and equipment, but also in serving as a centre of education, offering numerous specialized lectures and seminars for optical professionals. The OPTA International Fair had 222 exhibitors and 19 participating countries last year. Designed specifically to meet the unique visual demands of the driving task, Drivewear is the first polarized photochromic lens to darken behind the windshield of a car, which allows Drivewear lenses to change color based on current driving conditions in order to enhance the driver’s vision. And since Drivewear lenses are Activated by Transitions™, wearers can be assured that their lenses are enhanced with superior and patented Transitions™ Photochromic Technology to automatically optimize visual performance in variable light conditions and to help protect eye health. Drivewear lenses also utilize NuPolar, the world’s leading polarized Rx technology, to provide protection from blinding glare. |
(As seen in the March 2007 issue of LabTalk Magazine, the article "Shining a New Light on Photochomics" addresses some of Drivewear's most frequently asked questions and explains how Drivewear lenses can benefit your customer - and you.
Author Julie Bos sits down for a one-on-one with David Rips (President and CEO of Younger Optics) to learn more about this breakthrough in photochromic technology:
Since their introduction, Drivewear® lenses have been getting rave reviews – not only for the specific task of driving, but in achieving ultimate vision while in extreme, changing light conditions. Drivewear lenses did just that for Kirk Wolfinger,
a two-time Emmy Award winning director and co-founder of Lone Wolf Documentary Group. Wolfinger recently traveled to Antarctica to film a documentary – Antarctica’s Icy Secrets. In order to overcome the extreme lighting conditions of Antarctica and produce the best possible documentary, Wolfinger knew he needed more than just regular sunglass lenses. He turned to David Heward, O.D., who has been Kirk’s eye doctor for more than 10 years and wears the lenses himself on a daily basis, recommended Drivewear lenses.
(TORRANCE, CA — March 2007) “Do you spend a lot of time
driving? You need Drivewear®!” Thus begins the new on-hold
message, now available from Younger Optics. Younger
provides two messages, one tailored for the optical
retailer and the other for the wholesale optical la lab. These hold messages
are the most recent addition to a growing number of educational and
selling tools we’re providing at both the Laboratory and Dispenser levels
to help get the word out about Drivewear lenses. Both messages are
approximately 22 seconds long and available for free download 
(TORRANCE, CA — March 2007) The ever-growing line of informational and POP materials for the Drivewear® lens now includes lenticular cards – a new selling tool that Younger Optics believes will be useful to ECPs in explaining how this innovative new driving lens works. The lenticular card is about the size of a business card and made of a tough and durable plastic material. As the card is tilted forward and back, the image on the card changes so that the viewer sees how the Drivewear lens color changes in reaction to differing light conditions. The cards are perfect for display on a dispensing table and an ideal demonstrator for patients to take home with them and share with friends and family. A clear, hard plastic card holder is also available through Younger Optics.
(TORRANCE, CA — January 2007) Younger Optics has recently expanded the availability of their single vision line by introducing Drivewear finished planos. “We believe this enhanced range of product offerings will give the laboratory and practitioner greater convenience and flexibility in recommending Drivewear lenses,” said Johann Van Zyl, National Sales Manager at Younger Optics. “This represents Younger’s continued commitment towards expanding the Drivewear availability. Drivewear has really gained momentum in the Rx market, and now it is also available to patients who need a good driving lens but don’t wear prescription eyewear.”
(TORRANCE, CA — January 2007) Younger Optics has recently expanded the availability of their innovative new line by introducing Drivewear IMAGE® progressives. “Since we released Drivewear lenses, the number-one product request has been for a progressive. We are pleased to fulfill that request with the new Drivewear Image progressive,” according to David Rips, President and CEO of Younger Optics. 
(CZECH REPUBLIC, EUROPE — March 2007) Younger Optics has been recognized as a leader in lens innovation, technology and creativity at the 13th International Fair for Eye Optics, Optometry and Ophthalmology held in the Czech Republic February 23-25 this year. Younger’s Drivewear® exhibit was honored with the top award in the “spectacle lens” category (producer Younger Optics, exhibitor Omega Optix). Drivewear is a revolutionary new lens made possible through the cooperation of Younger Optics (manufacturer of NuPolar® Polarized Lenses) and Transitions Optical, Inc. and designed specifically to address the unique demands of the driving task.
